How To Make A Menu That Captivates Guests And Increases Sales

How To Make A Menu That Captivates Guests And Increases Sales

Ozdemir and Caliskan (2014) found that when restaurants are creating their menus there are four menu management issues that arise: menu planning, menu design, menu operations, and menu management. All these areas are critical to a menu’s success and can make a...
Why Food and Beverage Digital Trends Are Here to Stay

Why Food and Beverage Digital Trends Are Here to Stay

It seems that all areas of the economy are embracing digital commerce. Mobile commerce (also referred to as M-Commerce) has been on the rise for several years and its use continues to accelerate rapidly. The food and beverage industry embraced technology early on and...
How to Make Your Restaurant Menu Better

How to Make Your Restaurant Menu Better

Have you ever arrived at a restaurant, been seated at your table, eagerly opened up the menu, and – cue the disappointed trumpets – wah wah. There are many ways the menu can disappoint. To name a few, there can be a huge lack of descriptions, unappealing...
Five Tips to Increase Customer Loyalty With Your Diners

Five Tips to Increase Customer Loyalty With Your Diners

It’s no small secret that loyal customers are a huge driving factor in the success of many businesses. In fact, loyal customers will spend 67% more than occasional customers, proving exactly how necessary it is to nurture them. But how exactly do you do that? Creating...