Introduction
TechRyde’s Contribution to Pizza Hut’s Growth During the Pandemic
The global foodservice industry has been greatly impacted by the COVID-19 pandemic, with many restaurants forced to close their doors or operate at reduced capacity.
In this environment, delivery has become increasingly important for restaurants, as it allows them to continue serving their customers while minimising the risk of exposure to the virus.
For any restaurant, integrating their point-of-sale platform with third-party apps can be a challenge.
Recently, TechRyde provided the API integration between Oracle/MICROS Simphony 19.2 and Dragontail Systems, playing a key role for Pizza Hut Australia as it deployed a technology transformation to better support their online ordering and delivery segments and redefine their customer experience.
In 2020, as pandemic stay-at-home orders forced restaurant closures, Pizza Hut understood clearly that delivery was now a critical segment of their business.
The company made the decision to deploy new technology that had the ability to transform their customer experience, attract new customers, and ultimately result in a larger segment of the market.
The company had recently upgraded to Oracle’s cloud-based point of sale platform, Simphony 19.2. Simphony is an open system architecture which means it can connect with third party applications using TechRyde integration.
Dragontail Systems
Pizza Hut planned to deploy an AI-driven technology from Dragontail Systems that is transforming the customer experience and operations in the delivery segment. TechRyde, made the integration quick and easy, one reason its single omni-channel platform has become the API standard around the world.
“We are proud to be a preferred member of the Oracle Partner Network and have an opportunity to work with innovative third-party app companies such as Dragontail Systems.
This puts us in the forefront of the digital transformation of the restaurant industry,” said Sandeep Mahal, CEO of TechRyde based in Toronto. “It is exciting to have a part in bringing about impactful changes in how restaurants operate and how they engage with their customers,” added Gene Harrison, CRO of TechRyde.9
The innovative Dragontail System known as Algo, uses a patent-pending optimization algorithm to determine the best delivery timing by accurately estimating how long it takes to prepare a pizza then contacting delivery drivers for pick-up at precisely the right point of time.
As a result, the driver picks up the pizza at the moment it is hot from the oven, assuring the meal arrives to the customer “hot and fresh.” This streamlined process also results in improved labor costs for the operator.
Pizza Hut’s 2020 growth results in Australia confirm the benefits of their focus on delivery and the customer experience. In the first three quarters of 2020, Pizza Hut reported a growth of 16.1%, twice that of its competitors.1
In addition to Pizza Hut Australia, TechRyde has provided integration between Dragontail Systems and Oracle MICROS Simphony for Pizza Hut operators around the world including Germany, United Kingdom, South Africa, Puerto Rico, and Trinidad.
Benefits
There are a number of benefits to the TechRyde and Pizza Hut partnership, including:
- Lower delivery costs: DoorDash Drive charges a flat delivery fee, which is typically lower than the commissions charged by third-party delivery services.
- Increased customer satisfaction: Customers who order food directly from Pizza Hut are more likely to be satisfied with their experience. This is because they are not subject to the fees and delays that can sometimes occur with third-party delivery services.
- Improved brand reputation: Pizza Hut can improve its brand reputation by providing a convenient and reliable delivery service to its customers.
- Enhanced marketing opportunities: TechRyde’s DoorDash Drive integration gives Pizza Hut the opportunity to reach a wider audience of potential customers through DoorDash’s marketing channels.
Results
The TechRyde and Pizza Hut partnership has been very successful. In 2020, Pizza Hut saw a 16% increase in sales. This growth was largely due to the increased demand for delivery during the pandemic.
The partnership has also helped Pizza Hut to improve its customer satisfaction and brand reputation.
Conclusion
The TechRyde and Pizza Hut partnership is a great example of how technology can be used to improve the foodservice industry. The partnership has helped Pizza Hut to increase its sales and reach new customers.
If you are a restaurant owner who is looking for a way to improve your delivery business, I recommend partnering with TechRyde.
Additional information
In addition to the benefits mentioned above, the TechRyde and Pizza Hut partnership also offers a number of other features, including:
- Real-time tracking: Customers can track the progress of their order in real time.
- Order management: Restaurants can manage their orders from a single dashboard.
- Customer support: TechRyde offers 24/7 customer support.
About TechRyde
TechRyde offers on-premise and off-premise digital solutions that cater to the hospitality industry including restaurants, chains, franchises, and hotels.
TechRyde technologies help businesses optimize efficiencies and minimize costs for online ordering, contactless payments, inventory management, labor and more.
Solutions include contact-less QR code-based ordering for dine-in and web ordering for take out and delivery, all of which can be fully integrated with POS and payment systems.
TechRyde has offices in Newark, Delaware, USA; Toronto, Ontario, Canada; and Noida, UP, India.
For more information:
1Pizza Hut Australia achieves 16% growth in consumer spend with Oracle
